At the upcoming Internet Of Things Event 2014, Tjibbe Renkema, head of Strategy Consulting at Carat, an independent media planning & buying outfit, will be presenting a paper on how IoT will revolutionise marketing.
Tjibbe will speak on “a journey through the current marketing landscape, the big impact of technology which enables to automize big parts of the process but more important will enable marketing to understand what really works to change consumer behavior and delivers a better ROI.”
Tjibbe is an experienced strategy consultant on the intersection of marketing, technology and media with global brand experience. Carat (Dentsu Aegis Network), on the other hands, is the world’s leading independent media planning & buying specialist and the market-leader in digital and non-traditional media solutions. Media is now an ecosystem that includes bought, owned and earned communications. In this new era, Carat is redefining the role of a media agency.
Image Credit: IOTEvent/Carat
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