The California, USA-based native Big Data analytics platform for Hadoop Platfora today introduced an analytics solution for the Internet of Things (IoT) that enables business users to work with machine and sensor data at scale without significant support from the IT department.
The company said organisations can create a data-driven analytics culture that accelerates development of new products and services, and enables them to correlate multi-structured data across the enterprise to prevent risk and create a better customer experience.
“Imagine IoT data as an iceberg. The challenge that organisations face is that the great majority of IoT data is below the waterline, which cannot be accessed by traditional analytics tools without long cycles of data preparation,” said Ben Werther, Founder and Chief Executive Officer of Platfora in a statement. “If you can’t easily work with data below the waterline, you cannot participate in the IoT era because it’s impossible to answer complex behavioral questions that arise when analyzing these new types of machine, transactional and customer interaction data.”
Platfora Big Data Analytics is a full-stack, native-Hadoop platform that enables analysts, business professionals and data scientists to iteratively work with data in the rawest forms, so they don’t have to structure data and form queries beforehand. Users work collaboratively in an intuitive, visual analytics environment, and can achieve insights on IoT-native data varieties (i.e. JSON, XML) with billions of unique values.
Image Credit: Platfora
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