California, Oct 9, 2014: Alien Technology, a well-known global brand in Radio Frequency Identification (RFID) Ultra High Frequency (UHF) products and services, today announced it had raised US $35 million in new investments via an international joint venture.The new investor is Shanghai Ruizhang Investment Co., Ltd.
The new funds, said the company, will be used to accelerate its growth through the increased development of new technologies.
Chris Chang
The California based company’s board of directors also announced the appointment of Chris Chang as the Chief Executive Officer. Prior to joining Alien, Chang was responsible for overseeing Marvell Technology Group’s business strategy, sales and marketing, business development and government relationship for the Greater China Region. At Marvell, Chang drove key strategic partnerships with China service providers and industry players that resulted in double-digit revenue growth. Chang earned a master’s degree in Business Administration from The Wharton School of Business at University of Pennsylvania and a bachelor’s degree in Computer Science from the University of Texas at Austin.
“Our goal has been to find strategic investors that not only bring funds, but also add other value to our business, and we have identified Ruizhang that meets these needs. We believe that this capital injection makes Alien one of the strongest pure-play RFID companies in the industry,” said Chang. “Alien remains totally committed to the UHF Passive RFID market, our customers, partners and suppliers. This investment enables the current industry-leading Alien team to accelerate our strategy of driving new technologies and innovations into the market to the benefit of our customers and partners.”
Founded in 1994, Alien Technology is a leading technology and product provider of UHF Radio Frequency Identification (RFID) Integrated Circuits (IC), tags, readers and professional services. Alien Gen 2 products, along with software solutions from partners, help solve business problems for customers to improve productivity, processes, security and asset tracking for closed-loop and supply chain systems. These solutions are implemented in industries such as consumer packaged goods, retail apparel, manufacturing, transportation, airports and cargo logistics, government and defense and more.
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Image Credit: Alien Tech
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