US co Impinj sells 10 billionth chip. RFID has come to stay in retail IoT

San Deigo, California, April 21, 2015: This is yet another milestone in the onward march of the Internet of Things (IoT) in the retail sector. The US-based provider of RAIN RFID solutions, Impinj, Inc. recently announced that it had sold 10 billion Monza chips — connecting billions of items to the Internet — and strengthened the Impinj platform with new products. The word RAIN is an acronym obtained from Radio Frequency Identification (RFID).

ImpinjAs Bill McBeath, Chief Research Officer of Chainlink Research said, post this development, “Impinj’s 10 billionth chip is one more sign that RFID has hit mainstream adoption in retail, and that Impinj is a key player in that growth.

Analysts such as Bill see this milestone as an indicator of how mature and widely accepted the technology had become and believe there’s still plenty of potential for growth for RFID in retail.

“Selling our 10 billionth chip is a fantastic milestone that speaks to the value RAIN RFID is bringing to businesses and consumers around the world, connecting everyday items and thereby enabling the true Internet of Things,” said Dr Chris Diorio, Chief Executive Officer and Founder of Impinj.

The RFID, yes, those tags that we often see clipped on to new pieces of clothing that we buy, has been in isolation in the physical world for long. But now, with the advent of the IoT, this tech brings in added value.

Impinj, for example, has extended its platform with new products, including ItemSense software, Monza R6-P and S6-C chips, and the Indy RS2000 reader system-in-package (SiP). ItemSense software is a new and core platform component, that transforms raw RAIN RFID data into real time, business-relevant intelligence, said the company.

Impinj ItemSense software, in beta, delivers Item Intelligence — information about the identity and location of items, enriching third-party business applications in retail, healthcare and other markets. ItemSense makes RAIN RFID easy to integrate, shortening time-to-value for solution deployments. ItemSense uses modern web-services architectures for ease-of-use, scalability and flexibility.

The company felt with ItemSense and the Impinj platform, partners could easily build business solutions based on RAIN RFID. Towards this, Impinj was working closely with enterprise software providers that were integrating Item Intelligence into existing applications or developing new applications.

Said George Shaw, Vice President of Research and Development for RetailNext, “Providing store operators the type of intelligence about items that previously only eCommerce sites could deliver will be a major equalizer in retail.”

ItemSense was enterprise-grade software that centralised and automated RAIN RFID. It also provided APIs that enable multiple applications from one RAIN RFID platform, enabling inventory management, asset tracking, Real-Time Location Systems (RTLS), and myriad other use cases.

Impinj was one of the world’s leading provider of RAIN RFID solutions that delivered Item Intelligence to retail, pharmaceutical, healthcare, food and beverage, and other industries. It enabled IoT to identify, locate and authenticate billions of items.

Image Credit: Impinj

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