A rather unique Internet of Things (IoT) company, Wiliot, which has positioned itself as a “Sensing as a Service” company, has announced it had received US $200 million in a Series C funding round led by SoftBank Vision Fund 2i.
Wiliot has created a platform that is built on Wiliot IoT Pixels and the Wiliot Cloud. Wiliot IoT Pixels are tiny low-cost, self-powered tags that attach to any product or packaging to sense a range of physical and environment data that is then fed into the Wiliot Cloud, where machine learning algorithms translate data into actionable insights for businesses across a range of industries. The Wiliot Cloud also ensures data remains secure, private, and authentic.
Wiliot said in a press release that it will use the latest round of capital to grow its team and scale its channels for the forthcoming launch of its V2 product.
For decades, there has remained a massive gap as trillions of products travel billions of miles without any data being available as to their status, whereabouts, or situation. Lacking this information, global supply chains have been profoundly, and vulnerably, in the dark. Recognizing this, many leaders in consumer-packaged goods, pharmaceuticals, furniture, and apparel have been working with Wiliot to add their sensing capabilities, intelligence and connectivity.
Wiliot-enabled products and packaging can sense temperature, fill level, motion, location changes, humidity, and proximity. Wiliot IoT Pixels can be integrated into vaccine vials, food packaging, and more, bringing real-time transparency to the supply chain, and the ability for brands for the first time to understand inventory levels throughout their retail channels. They can even understand how their products are used in customers’ homes through a highly secure, privacy-protected platform.
This omniscient view of the supply chain built on people’s usage allows a new paradigm called Demand Chain, which promises to slash the required capital that’s non-productively tied up in inventories. Products will be able to self-reorder based on usage, accelerating the adoption of the “subscription economy” as brands transform their business models. All this will provide consumers with increased convenience, fresher, safer food, less waste, lower medical costs and a lower environmental impact.
SoftBank joins existing investors that include 83North, Amazon Web Services, Inc. (AWS), Avery Dennison, Grove Ventures, M Ventures, the corporate VC of Merck KGaA, Darmstadt, Germany, Maersk Growth, Norwest Venture Partners, NTT DOCOMO Ventures, Qualcomm Ventures LLC, Samsung Venture Investment Corp., Vintage Investment Partners, and Verizon Ventures. As part of the investment, Amit Lubovsky, Investor for SoftBank Investment Advisers, will join Wiliot’s Board of Directors.