IKEA launches business unit IKEA Home smart

Swedish furniture retail company IKEA has announced it would be going even deeper into the Internet of Things (IoT) tech and smart homes sector. Towards this, it had taken the strategic decision to invest even more in the home smart area by establishing IKEA Home smart as its own business unit within IKEA of Sweden. The project was initiated in 2012.

Ikea home smart

“At IKEA we want to continue to offer products for a better life at home for the many people going forward. In order to do so we need to explore products and solutions beyond conventional home furnishing,” said Björn Block, Head of the new IKEA Home smart Business Unit at IKEA of Sweden, in a statement on the IKEA Website.

Now the retailer is embarking on a new journey when IKEA Home smart will be established as a Business Unit responsible for the smart home business end to end.

“We have decided to invest significantly in Home Smart across IKEA to fast-forward the development. This is the biggest New Business we are establishing since the introduction of Children’s IKEA,” said Peter van der Poel, Manager IKEA Range & Supply. 

IKEA has also created an own eco system and app for smart lighting first introduced as TRÅDFRI, and in June this year changed name to IKEA Home smart app.

In order to grasp the full potential and utilize opportunities connected to life at home the retailer decided to invest further and scale up with this new Business Unit IKEA Home smart.

Image Credit: IKEA


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