One platform, one SIM, one experience: GMA to showcase multi-domestic service

multi-domestic serviceThe Global M2M Association (GMA) has said it will showcase its new Multi-Domestic Service at the soon-to-be-held Mobile World Congress 2015. The GMA is a cooperation of six international tier-one operators -Deutsche Telekom, Orange, TeliaSonera, Telecom Italia Mobile, Bell Canada and SoftBank.

Jointly implemented by GMA operators, the Multi-Domestic Service is designed to help global enterprises capitalise on the growth of connected devices. The Association has called it “one of the most innovative M2M connectivity management services” on the market that enables global deployment and management of M2M and Internet of Things (IoT) services predominantly in the automotive and consumer electronics industries.

One of the biggest problems that multinational enterprises face by offering connected products to their global customer base is how to provide a seamless and easy-to-manage localised IoT solution for end-users. The GMA’s Multi-Domestic Service claims to solve this issue by delivering a single consolidated M2M management platform provided by Ericsson and already rolled out with TeliaSonera, Orange and Bell Canada, leveraging GSMA-compliant embedded SIM cards (eUICC) and the subscription management platform provided by Gemalto.

The Multi-Domestic Service platform provides real time connectivity management so that enterprises can effectively manage, monitor, troubleshoot and support their connected devices operated globally from a single source. It also offers powerful administration tools, including flexible definition of different roles and views, according to individual needs and business demands. The embedded SIMs and the subscription management platform allow for easy lifecycle and connectivity management as they automatically adapt to the status of the connected products throughout their lifecycle – from manufacturing, testing, shipping and distribution to the end-user.

Here are some of the expected customer benefits of the GMA Service:

  • Best in class coverage: It is jointly implemented by international tier-one operators with an unparalleled network footprint and leading LTE deployments, who can deliver an outstanding service based on high speed network excellence.
  • New business models: It enables new flexible and on-demand business models and M2M applications (e.g. InCar Wifi) which enterprises can offer to their customers.
  • Simplicity: It brings connected products to market quicker by offering one consistent solution over multiple networks and countries, thus eliminating the hurdles of fragmented markets with different carriers and technologies in Europe and worldwide.
  • Service excellence : It ensures superior and enhanced service quality (e.g. incident management over multiple operators)
  • Total cost of ownership: It efficiently provides and manages services across a global footprint.
  • Future-proof: It is compliant with local regulations and laws, for instance in countries where permanent roaming is not allowed

Established in February 2011, the GMA is based on a service cooperation agreement between Deutsche Telekom, Orange, Telecom Italia and TeliaSonera. This partnership is now extended to Bell Canada and SoftBank Mobile. Its main focus is to deliver best-in-class, enhanced and seamless M2M services globally and to maximise the business benefits of customers. It also aspires to help businesses and organizations to increase the availability of enhanced M2M solutions and innovations, and make them easier to deploy and manage all around the world.

Image Credit: Global M2M Association

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