Nashville, TN, March 17, 2017: BKON Connect, Inc., a well-known technology innovator, has launched a platform and software development kit (SDK) that turns any mobile app into a browser for the Internet of Things (IoT), allowing people to join digital experiences in physical spaces — any Content, activity, app, location, or digital touchpoint.
The company said in a press release that the new PHY platform enables apps with “touchpoint browsing,” which lets people browse digital touchpoints in physical places, see instant previews of the Content and control whether to select the Content (click here for demonstration). Owners of brick-and-mortar locations can engage visitors with interesting information or fun interactive content when they have an enabled app.
“We have opened a new door to the mobile Internet,” said Richard Graves, Founder and CEO of BKON. “This enterprising technology allows Web-like browsing for the physical world, giving consumers a powerful new tool for instant previews of available content, while for marketers it allows content to be dynamically managed per audience and measured for impact. It’s a revolutionary browsing experience.”
Touchpoint browsing combines into one application/SDK all the touchpoint technologies that are customer directed — including Physical Web beacons, QR codes and NFC tags. This means people can have digital experiences wirelessly, visually, or by touch, and they can use the interface that most conveniently or accurately fits the context of their environment. This pioneering technology re-imagines the entire customer engagement experience.
This is the first time that customer-directed engagement through a range of digital touchpoints has been combined into a single SDK to enhance any mobile app, and into a single platform for easy deployment and campaign management.
The main features are:
- Content and interactions can be distributed through multiple touchpoints, of any variety, located anywhere.
- The PHY platform can update any touchpoint instantly — one at a time, in bulk, on a schedule, or via an Application Programming Interface (API).
- The digital interactions available from touchpoints can be different for different apps. This is useful for A/B testing, delivering different content to different audiences, premium content for users of your app, and more.
- Impressions can be measured independent of click-throughs for instant attribution with a closed feedback loop.
Different industries can take advantage of this new approach to proximity marketing, like:
- Museums and aquariums: BKON’s technology will deliver a re-imagined digital experience to visitors at OdySea Aquarium in Scottsdale, Arizona, the largest aquarium in the Southwest — spanning 200,000 square feet and holding more than 2 million gallons of water in an entertaining, interactive, and educational theme-park-style setting.
- Higher education: Visitors to Vanderbilt University in Nashville can discover BKON technology at the Owen Graduate School of Management and the Wond’ry, the center for innovation and entrepreneurship on campus.
Image Credit: BKON