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‘Amazon Personalize’, the same machine learning technology used by Amazon.com to AWS customers for use in their applications, is available to all developers. What’s good is that it requires no machine learning (ML) experience at all.
According to a statement put out by Amazon, Amazon Personalize “makes it easy to develop applications with a wide array of personalization use cases, including specific product recommendations, individualized search results, and customized direct marketing.”
Personalize is a fully managed service that trains, tunes, & deploys custom, private ML models. It provisions the necessary infrastructure & manages the entire ML pipeline, including processing the data, identifying features, selecting algorithms, & training, optimizing, & hosting the results.
The e-commerce giant said customers receive results via an Application Programming Interface (API) & only pay for what they use, with no minimum fees or upfront commitments. To get started with Amazon Personalize, visit https://aws.amazon.com/personalize/